If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade.
In so many ways Expert Marketing designs your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service).
Corporate Business Planning
- Strategic and tactical business planning
- Creation of new opportunities
- Market evaluation
- Product development
- Distribution channels
- Return-on-investment (ROI) assessment
- Comprehension of product attributes and consumer needs to achieve program development objectives.
- Translating those ideas into appropriate and actionable business and marketing plans.
- Appropriately utilizing the marketing budget through planning and coordination of business strategies.
- Market Analysis
- Competitive Analysis
- Consumer Profiling
- Sponsorships, Strategic Alliances, Partnerships and Licensing
- Appropriate companies and organizations to pitch based on objectives and market readiness
- Tactical recommendations
- Sponsor 'package' development
- Licensing opportunities evaluation
- Presentation materials development
- Customer analysis
- Market analysis
- Recommendations and implementation of new and innovative ways to attract new customers
- Financial analysis, including profit and loss profiles, profitability business models and "what-if" scenarios.
- Standards, timelines, and targets for new products and/or projects.
- Product development concept through design
Marketing Effectiveness Measurement
- Review of logical capabilities with an eye toward maximizing marketing efficiency, effectiveness and ROI.
- Management Information Systems (MIS)
- Targeting and segmentation strategies
- Customer Relationship Management (CRM)
- Campaign management
- List selection methods and organizational design and approach to database marketing strategy and implementation
Database Design, Development and Maintenance
Full service database development including:
- Strategy & design
- Data selection (internal and external)
- RFP development
- Vendor selection and management
- Implementation of database (build and update)
- Application of best practices
- Quality control
- MIS and reporting
- Maintenance strategy and procedures
- Access and usage
Identify Customer and Product Opportunities
- Full business strategy and tactics review of existing product profit performance relative to past marketing programs.
- Design and manage analytical study to be performed by staff and/or vendor (iterative study) to potentially reveal new target markets and product opportunities and methods to improve ROI and profitability.