Expert Marketing Los Angeles
Market Position
Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our product (or service) makes all things seem possible. But the most successful entrepreneurs learn to transform their passion into position.
Market position is a perceptual location. It's where your product or service fits into the marketplace. Expert Marketing effective market positioning puts you first in line in the minds of potential customers.
- Identifying attractive market segments and target markets to determine your market position.
- Creating the unique 'space' within the competitive landscape occupied by your product or service.
- Developing a unique selling proposition a clear and concise statement serving as a reference to your marketing communications.